You may have noticed how connected we’ve become in the past decade; with 3.3 billion people total on the internet (and counting, as seen in this live graphic), the opportunity out there for you to reach out to your customers has dramatically increased. Are you taking advantage of this opportunity? Here’s 7 tips to promote your business like never before.
1. Write like Shakespeare
What do all successful poets, writers, journalists, speakers, and influential people in history have in common? The ability to evoke emotion. It’s the passion that drives people to make decisions. If you can’t create passion, you’re out of business. Evoke emotion by bringing up past experiences, because everyone is more likely to connect with something that is personal. More tips to drive passion are providing ample details for explanation, setting the tone for the text, and spicing up your content with metaphors and “sentence enhancers”. If you start using this in your content, you’re well on your way to becoming the next Shakespeare.
2. Slice & Dice Your Audience
Since your audience has many different wants and needs, you can’t expect to promote to each individual the same. Divide up your audience into in-depth groups based on their demographics or where they are in the sales cycle to offer a more targeted and personalized promotion. If you read “4 Steps to Customer Engagement Royalty”, you’d understand how personalization can grow your business enormously!
3. Social Media Giants
Of the 3.3 billion people connected on the internet, 2.1 billion of those people are on social media. This justifies the fact that there is no excuse for not putting your business out there on all the different social media channels. Being around social media for some time now, we should all know how important it is to establish a presence on these platforms. Just in case you missed it, here’s 47 Superb Social Media Marketing Stats and Facts to bring you up to date. Establish your presence! I believe it is one of the most important things that a business can take advantage of.
4. Email Is Not Dead
Who says email is dead? To my surprise, email provides nearly 2x more ROI for your marketing efforts than the top social media platform, Facebook. I found this startling, but hey, the numbers don’t lie. To make sure your efforts are well spent, make sure your email subject lines are personalized, make your email short and sweet to convey the point without wasting time, and give graphics and designs that look great to the user.
5. Indirect vs. Direct
I believe in using direct marketing, because there are many more chances for interaction between you and your customer. Other perks of using direct marketing is measurability of your results and many opportunities to close the sale. A great direct marketing example is using referrals as a business promoter because 84% of consumers trust word-of-mouth more since it promotes trustworthiness. Ask your customers to rate your business and give them free perks for sharing your business to entice your customers into speaking about you. It will go a long way.
6. A/B Testing
John Caine from Priceline.com said at GrowthBeat that, “A/B is actually a discipline; everything is an A/B test.” The reason you A/B test is to make small incremental changes, test their effectiveness, keep the winners, and then keep improving. It’s a never-ending process of improvement that proves extremely efficient and successful when used right. You can A/B test anything: emails, ads, campaigns, products, or product packaging color. Some A/B testing tools for ads are even built into social media platforms. Also, my favorite email marketing tool is Campaign Monitor, which also gives you easy access to A/B testing in a simple-to-use way. These tools are everywhere, so go check them out!
7. Let’s Go Viral
Jonah Berger and Katherine L. Milkman conducted a study on what makes online content go viral. After sifting through 7,000 New York Times articles, they came to the conclusion that what makes content go viral is the emotion used in the writing, the subject of the content, the content structure, how the material is positioned, and timing among other things. The most important thing that I took out of this study was, “Rather than targeting ‘special’ people, the current research suggests that it may be more beneficial to focus on crafting contagious content.” The research was very eye-opening for me, and since it’s every marketer’s dream is to go viral, I recommend taking a look at it.